In 2003, IBM embarked on an ambitious project to rewrite company values. Using its Jam technology, the company hosted Intranet-based online discussions on key business issues with 50,000 employees over 3 days. The discussions were analyzed by sophisticated text analysis software (eClassifier) to mine online comments for themes. As a result of the 2003 Jam, the company values were updated to reflect three modern business, marketplace and employee views: "Dedication to every client's success", "Innovation that matters - for our company and for the world", "Trust and personal responsibility in all relationships".
In 2004, another Jam was conducted during which 52,000 employees exchanged best practices for 72 hours. They focused on finding actionable ideas to support implementation of the values previously identified. A new post-Jam Ratings event was developed to allow IBMers to select key ideas that support the values. The board of directors cited this Jam when awarding Palmisano a pay rise in the spring of 2005.
IBM launched another jam session called InnovationJam 2008. This jam began on October 5 at 6:00 p.m. US EDT and continued for 72 hours through October 8. Unlike past jams, Innovation Jam 2008 involved wide participation from hundreds of IBM's clients, business partners and academics from around the world as well as thousands of IBM's own employees.
[via Wikipedia]
Wow, the more I read about IBM the more I find them to be an amazing organization.
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