I was having a discussion the other day with one of my employees about the benefit of twitter and how it can be utilized in a business setting as a value-adding marketing tool. He was not so convinced. He could only see twitter as a way to tell people what you were doing at any given moment. "I'm sitting on my couch" or "I'm going to the bathroom!" were his tweet examples to show the inanity. He was all about what you could do with Facebook – in his eyes – a much richer experience.
I think the twitter and micro-blogging phenomenon is a lot more telling about social media in general than most would give credit for, and if you can find a way to use this tool to your advantage, you're instantly ahead of the pack. At least for now.
What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.
“It’s instant and free marketing,’’ said Chris Barr, a manager at L’Espalier, which joined Twitter this month.
Restaurants are starting to sign on by the dozens, inspired, perhaps, by the success of Kogi, a Korean barbecue taco truck in Los Angeles that gained national notoriety by tweeting its whereabouts. In February, Newsweek called it “America’s first viral restaurant.’’
[via The Boston Globe]
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