In a survey released in September 2008 by KPMG, the audit, tax and advisory firm, two-thirds of those polled said that green technology investment is sustainable. Almost all said they expected venture capital for start-ups producing these technologies to continue to increase in 2009. Half predicted an increase of 20 percent or more over 2008 levels. [via NYTimes]
I wonder what the current statistics look like for the first half of 2009? I have a feeling they were very close. Green is not only trendy right now, but it's the way of the future. Green is sustainable, and makes good business sense. Message to firms out there: get in before you're toast.
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