I.B.M. Joins Pursuit of $1,000 Personal Genome: One of the oldest names in computing is joining the race to sequence the genome for $1,000. On Tuesday, I.B.M. plans to give technical details of its effort to reach and surpass that goal, ultimately bringing the cost to as low as $100, making a personal genome cheaper than a ticket to a Broadway play. [NY Times]
Datacenter energy costs outpacing hardware prices: It's estimated that the power a server burns over its lifetime will soon cost more than the server itself. A panel of industry speakers discussed a lot of options for saving power, and described how institutional issues can block their adoption. [ars technica]
FTC to Bloggers: Disclose Freebies or Face $11,000 Fine: According to new guidelines from the Federal Trade Commission (FTC), bloggers who fail to disclose that they have received freebies when they write about a product can now be fined up to $11,000 per post. [NY Times]
Report: U.S. Mac Households Rise to 12 Percent: Nearly 12 percent of U.S. computer-owning households now own a Mac, The NPD Group reports in its second annual Household Penetration Study. That's up three percentage points from the market-research firm's 2008 findings. [PC World]
Spending for interactive advertising fell again in the second quarter, making it two quarters in a row that the medium, which had been growing so robustly, fell victim to the economy. [NY Times]
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