Calculating Consumer Happiness at Any Price

by Erik on December 13, 2009

in Economy, Interesting, Markets, Philosophy

If technology and systems didn’t come so naturally, I really believe that I would have become an economist. I just find it fascinating. The “business information systems” major was such a perfect fit for my abilities, that I didn’t really think twice about selecting it when I was choosing my major at Lehigh. But, as I continue to read up on the current economic climate, work in an industry where consumer confidence greatly matters to our offerings, and I uncover little gems like this article by John Tierney, I realize that my interests run far deeper than technology and design. I wonder if I should have studied more micro and macro economic principles than the 4 semesters I ended up with…

“Maybe, sometimes, old-fashioned economics is just about right,” Dr. Shayo says. “Maybe when it comes to food, people do have reasonably stable preferences. Some people like shrimp and some don’t, even if it’s worth a lot of money.” [via NY Times]

Check out the article. It’s a rather interesting read about consumer preferences and how price affects those preferences. Oh, how I fondly remember those indifference curves and plotting consumer preferences…

Share and Enjoy:
  • Print
  • email
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • StumbleUpon

Related posts:

  1. Google Chrome OS: Be A Part of the Cloud
  2. Investors, Mindful of Negative Data, Sell Holdings
  3. Most U.S. Stocks Gain as Technology Rally Offset Consumer Slump
  4. Business Weekly Roundup
  5. The Life Cycle of a Business
  6. Recession sends Americans to the Internet

Comments on this entry are closed.

Previous post:

Next post: