GREEN BUSINESS – It’s no secret that America is going green. Green jobs are popping up everywhere, whether it’s the technician installing solar panels on a home, the scientist researching ways to build better batteries for electric cars, or the executive looking for ways to reduce waste, eliminate unnecessary packaging, and cut costs. Job growth in this area is expected to top 50% by 2016, nearly four times the job growth for all other occupations combined, according to the federal government. And a number of Presidential initiatives, including billions in new investments in renewable energy, energy efficiency, and energy research, are likely to accelerate that job growth.
[via BusinessWeek]
In a survey released in September 2008 by KPMG, the audit, tax and advisory firm, two-thirds of those polled said that green technology investment is sustainable. Almost all said they expected venture capital for start-ups producing these technologies to continue to increase in 2009. Half predicted an increase of 20 percent or more over 2008 levels. [via NYTimes]
I wonder what the current statistics look like for the first half of 2009? I have a feeling they were very close. Green is not only trendy right now, but it’s the way of the future. Green is sustainable, and makes good business sense. Message to firms out there: get in before you’re toast.
Thomas Friedman is an interesting man. For one, his book on globalization: The World Is Flat was mandatory reading at Lehigh in an intro course to Information Systems, and caused a great deal of debate on the topic during many a class session. But, his current op-ed in the New York Times this weekend has a very real message for the west: follow the path to a cleaner, smarter planet, or face an inevitable decline in power and wealth.
Over the past decade, whenever I went to China and engaged Chinese on their pollution and energy problems, inevitably some young Chinese would say: “Hey, you Americans got to grow dirty for 150 years, using cheap coal and oil. Now it is our turn.”
It’s a hard argument to refute. Eventually, I decided that the only way to respond was with some variation of the following: “You’re right. It’s your turn. Grow as dirty as you want. Take your time. Because I think America just needs five years to invent all the clean-power technologies you Chinese are going to need as you choke to death on pollution. Then we’re going to come over here and sell them all to you, and we are going to clean your clock — how do you say ‘clean your clock’ in Chinese? — in the next great global industry: clean power technologies. So if you all want to give us a five-year lead, that would be great. I’d prefer 10. So take your time. Grow as dirty as you want.”
Whenever you frame it that way, Chinese are quizzical at first, and then they totally get it: Wow, this energy thing isn’t just about global warming! In a world that is adding one billion people every 15 years or so — more and more of whom will be able to live high-energy-consuming lifestyles — the demands for energy and natural resources are going to go through the roof. Therefore, E.T.— energy technologies that produce clean power and energy efficiency — is going to be the next great global industry, and China needs to be on board.
Well, China has gotten on board — big-time. Now I am worried that China will, dare I say, “clean our clock” in E.T.
Few companies have had the foresight to grow a green business model, and I believe that Mr. Friedman is right on this point. If the United States wants to continue to develop and lead the world in “global citizenship,” then we must do what’s best for the planet, and in the end, our future. E.T. is going to be the next big thing and we must get on board. And like I’ve said before, it makes good business sense, just ask IBM what they think.
by Erik on July 3, 2009
in Alternative Energy, Asia, Business Logic, Economy, Green Tech, IBM, Jobs, Markets, New Tech, Obama, Recession, Technology, Unemployment, Weekly Roundup
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Green Power Takes Root in the Chinese Desert – As the United States takes its first steps toward mandating that power companies generate more electricity from renewable sources, China already has a similar requirement and is investing billions to remake itself into a green energy superpower.
Economist: Stimulus Appears To Be Working – More jobs were lost last month than expected, but the Obama administration’s economic stimulus package promises to create 600,000 jobs by the end of the summer. Mark Zandi, the chief economist at Moody’s Economy.com, says that without the stimulus, the numbers would be worse.
Obama Disappointed By Jobs Numbers – President Obama said Thursday he is “deeply concerned” about unemployment. The remarks to The Associated Press came after the Labor Department said U.S. businesses shed 467,000 jobs in June and that the unemployment rate increased to 9.5 percent.
Madoff Likely Won’t Be Serving Time In ‘Club Fed’ – Anyone who thinks convicted swindler Bernard Madoff will serve easy time in a “Club Fed” minimum-security prison should think again. He is unlikely to land in a cushy cellblock, and he will need to watch his back, consultants and former inmates say.