Modernomics* – Daily Writings on Technology
a site by Erik T. Kaiser, Design Technologist
Posts tagged as:
{ Comments on this entry are closed }
I was having a discussion the other day with one of my employees about the benefit of twitter and how it can be utilized in a business setting as a value-adding marketing tool. He was not so convinced. He could only see twitter as a way to tell people what you were doing at any given moment. “I’m sitting on my couch” or “I’m going to the bathroom!” were his tweet examples to show the inanity. He was all about what you could do with Facebook – in his eyes – a much richer experience.
I think the twitter and micro-blogging phenomenon is a lot more telling about social media in general than most would give credit for, and if you can find a way to use this tool to your advantage, you’re instantly ahead of the pack. At least for now.
What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.
“It’s instant and free marketing,’’ said Chris Barr, a manager at L’Espalier, which joined Twitter this month.
Restaurants are starting to sign on by the dozens, inspired, perhaps, by the success of Kogi, a Korean barbecue taco truck in Los Angeles that gained national notoriety by tweeting its whereabouts. In February, Newsweek called it “America’s first viral restaurant.’’
[via The Boston Globe]
{ Comments on this entry are closed }
Serendipitously, I just uncovered a post relating to IBM and social media use guidelines, which I wrote about yesterday with regard to the Associated Press’ new policy. IBM’s document is a “public submission to the Department of Homeland Security as part of their Privacy Workshops they hosted in Washington D.C. earlier this week.”
Particularly interesting to my discussion is IBM’s take on what it means to engage your staff in social networking, and how to set the proper expectations with your people:
Both governments and business must adopt such capabilities responsibly and thoughtfully, with proper consideration ofthe risks, governance, and legal issues introduced by Web 2.0. Organizations must implement policies that clarify the boundaries ofappropriate use for participants and take steps to protect proprietary or classified materials.
They must set expectations concerning data ownership, visibility, longevity and privacy. The deliberate and thoughtful establishment and implementation of such policies is an essential step toward making Web 2.0 tools suitable for business and government.
First thoughts: I really think it is great that an organization strives to be forward thinking and embraces new technology as readily as I believe IBM does. It is one of the few firms that relishes in the fact that they have the foresight to stay ahead of emerging trends and to ultimately take action when needed to utilize those trends for business purposes. With that foresight, I also realize that it is important (and essential) for a firm to minimize risk, but it is equally essential for a firm to allow their teams to express themselves and explore their creativity–which allows people to “become a global publisher for free – in minutes” when using Web 2.0 tools.
On the same point, I also think a hard line document like the one set out by the AP is a bit of a stretch for acceptable use-policies and the managing directors within the Associated Press should consulted the guidelines set forth in the IBM document posted above. “In the mid 1990s, IBM similarly issued a set of Internet Use Guidelines for employees, while encouraging all employees personally to explore and become expert in the use the Internet.” Use Guidelines like the ones IBM enacted enables innovation and knowledge to grow, while the AP guidelines can be seen as nothing other than a set of rules set out to stifle the creative expression of their workforce.
One of my biggest learns from Adam’s snippet was the shear volume and intensity of the IBM social media platform. Not only does the organization provide guidelines for use of these tools, but the company also actively promotes the technology. IBM says they “did so in order to encourage collaboration and provide greater outside exposure to IBM’s greatest asset – its employees.” That sentence in and of itself speaks to the culture that Big Blue maintains.
I also wanted to bring attention to one other snippet that caught my eye on Adam’s site: IBM recognized the opportunity to tap into individuals’ use of social media as a way to flatten a geographically and organizationally dispersed employee population and to encourage more learning, collaboration and development – both inside the company and with external parties. Further, our research indicated that the personal interactions individuals have with IBM employees – online or face-to-face – have a more powerful influence on shaping the individual’s perception of IBM’s brand than any other form of communications, marketing or advertising.
Again, I think the focus on the employee, is partly why IBM hires and retains the top talent from around the world, and maintains industry leader status within the many areas it serves.
Check out what Adam had to say here.
{ Comments on this entry are closed }
Wired.com posted an article pointing to a new set of guidelines from the AP regarding a corporate policy about staff posting to twitter and Facebook.
The Associated Press is adopting a stringent social-networking policy for its employees, informing them to police their Facebook profiles “to make sure material posted by others doesn’t violate AP standards.”
The policy (.pdf) comes weeks after an AP reporter was reprimanded for posting a comment to his own Facebook profile criticizing the Sacramento-based newspaper chain McClatchy, whose stock has become nearly worthless after a string of costly acquisitions.
I’m not sure what to think about this one. I think it’s a bit of a concern when an organization that wraps itself in the first amendment tells their staff that they are not allowed to have first amendment rights themselves (as Tony Winton points out in the article).
On the other hand, I believe it is important for employees of large corporations to understand that even in their off time, they are representing these firms, and their written word–whether on facebook or twitter–carries weight for that organization.
Working for another large firm, I know it would be improper to post inappropriate or embarrassing information online that could hurt my firm, and I certainly wouldn’t do so knowingly. The only part that is tricky, is that with these guidelines, it makes AP staff responsible for their “friend’s” postings, even if done so without the knowledge of the staffer.
How can that even be enforced?
{ Comments on this entry are closed }
