IBM

Big Green: IBM and the ROI of Environmental Leadership

by Erik on June 13, 2009

in Business Logic,Green Tech,IBM,ROI

Saving more than $100M since 1998 by conserving energy, IBM continues to set environmental goals while openly reporting its performance, proving good practices generate good money. IBM’s approach to the environment offers one such set of lessons. As a result of our research into Big Blue’s approach, we have identified three fundamental cultural traits that [...]

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IBM aims to bolster partnerships amid weak economy

by Erik on June 13, 2009

in IBM,Markets,Partnership

“Clients’ needs are clear: save money, preserve capital and reduce costs,” Chief Executive Officer Sam Palmisano said in a speech to the company’s business partners. “With your partnership, we help them do that … You are critical to IBM’s success.” [Via Reuters]

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